Wednesday, May 29, 2019

Top Trending Technologies Expected to Acquire a Huge Market in 2019

Change is the main steady. This applies in your professional life also. Up-scaling yourself is a need these days, the reason is truly basic, and technology is developing in all respects rapidly. Here is some one of the trending technologies, which is expected to acquire a huge market in 2019.

1) Artificial Intelligence (AI):

Artificial intelligence (AI) causes it workable for machines to learn from fact, change in accordance with new data sources and perform human-like errands. Most AI precedents that you find out about today – from chess-playing computers to self-driving vehicles – depend intensely on profound learning and normal language processing. Utilizing these advancements, computers can be prepared to achieve explicit undertakings by handling a lot of information and perceiving designs in the information.

Why is Artificial Intelligence is Important?
  • AI automates repetitive learning and discovery through data.
  • AI adds intelligence to existing products.
  • AI adapts through progressive learning algorithms
  • AI analyzes more and deeper data.
  • AI achieves incredible accuracy.
  • AI gets the most out of data.



2) Blockchain:
  • This is the tech that forces bitcoins, the totally different parallel currency   that has assumed control over the world.
  • Strangely, blockchain as an innovation has sweeping potential in everything from healthcare to financial world to land to law enforcement.



3) Cloud Computing:

Cloud computing is that the conveyance of computing services—including servers, storage, databases, networking, software, analytics, and intelligence—over the Internet ("the cloud") to offer quicker advancement, adaptable assets, and economies of scale.

Uses of Cloud computing - 
  • Create new apps and services
  • Store, back up, and recover data
  • Stream audio and video
  • Deliver software on demand
  • Test and build applications
  • Embed intelligence


4) Angular and React:

  • Angular and React are JavaScript based Frameworks for developing modern web applications.
  • Using React and Angular one can make a profoundly secluded web application. So, you don't have to experience a lot of changes in your code base for including another feature.
  • Angular and React likewise enables you to make a local mobile application with a similar JS, CSS and HTML knowledge.
  • Its best part is Open source library with highly active community support.


5) Big Data:

Big data alludes to issues that are related with handling and storing various sorts of data. The greater part of the organizations today, depends on big data analytics to increase enormous insight about their:
  • customer,
  • product research,
  • Marketing initiatives and many more.

Hadoop and Spark are the two most popular frameworks for solving Big Data problems.


So, we seen that the technologies is changing rapidly and Arna Softech have passion for technology. We trust that it is an absolute necessity following new trends and innovations in the software world.


Wednesday, May 22, 2019

Content Marketers Should Know More About Search




In contrast to content marketing, SEO is an extremely new discipline. It has been around for only a couple decades, and it rapidly turned into the primary digital focus for many marketers.
However, SEO can't exist without content. Presently, with SEO developing so rapidly, there are still numerous misguided judgments and misunderstanding around it. Those misinterpretations may affect the content marketing process in a not so positive manner.

Let’s clear things up a bit:

1. SEO Has Become Much More Integrated and Different

Many SEOs would ignore very important digital marketing perspective, including user experience, brand building, etc. The main reason for existing was to get a page ranked in search engines.
Nowadays it's finally different: SEO is only one component of achievement. It's next to difficult to accomplish high rankings without building authority and brand awareness, or without ensuring users will have a better experience using the website. Google has taken the majority of that in the record: they monitor how users interact with a site, how fulfilled they are, and how rapidly they find answers when landing on a page from search results.
Most companies are offering full-package internet marketing services that include video production, social media marketing and usability. Some companies even go beyond that by giving “integrated marketing services”. 

2. SEO Is No Longer Focused on Exact-Match Strings

Remember the days when writers were given one phase and compelled to use it a specific number of times in content?
Well, those days are joyfully finished.

Search engines have moved past supposed "keyword strings". They would now be able to get ideas, entities and topics. After updating in algorithm, now Google understands all kinds of phrases that can satisfy the initial query of the user and focuses on the quality of the results rather than matching the exact match strings. Quality and depth of content have turned out to be considerably more significant than the exact keyword you put on the page. When you start working on content, make sure you understand related subtopics and subcategories that need to be included in your site or article.

3. Search Gives Us Lots of Cues

Search has developed. Google has become to be more brilliant at distinguishing search intent and giving their users precisely what they need. They have turned out to be better at distinguishing peoples' struggles and serving the best answer within search results. They have figured out how to discover inquiries behind questions and show their users more options for researching a topic.
The fact that all of that comes up in search results makes it workable for writers to become familiar with any point they are writing for. The key is to figure out how to see and interpret those cues to make progressively valuable and better-optimized content.
Let’s see how it gives cues:

1) When searching, look at all kinds of search results that come up.
·       Is there a video carousel? If you found videos search result that means Google has found users engage with videos more, so maybe you need to put video for that particular keyword.
·      Are there image results? It means Google has seen its users look for visual content when searching.
·       Are there shopping results? This signal of high commercial intent, so your article may not do so well here.

2) When searching, check out “People Also Ask” results.
Google's "People Also Ask" boxes show prominent inquiries based on your query. These give a goldmine of content motivation. Click on some of those questions to see more questions.

3) When searching, pay attention to Google’s Featured Snippets.
Google has gone far at figuring out how to see any web copy and extracting useful information.
·        Define concepts
·        Focus on facts and numbers (e.g. if you are describing a tool, explain its pricing)
·        Use subheadings (especially if you are using questions from the step above)

Nowadays, rather than compelling artificial copy, Google improves your content by instructing you to research more, structure better and use a more varied vocabulary.