Your site serves as the digital storefront for your company or services. If it doesn't look engaging, load quickly or even have a mobile version, customers are going to continue strolling. Numerous small business owners depend on their site to acquire a constant flow of leads and teach potential customers on what they offer.
However, with regard to designing and developing a website, the majority of those business owners figure they can't have every one of the fancy odds and ends that bigger organizations have. Be that’s not true. Why? Meet WordPress.
WordPress is a free platform to design your website easily. It’s commonly referred to as a “content management system” because of its ability to let you easily create and organize all of the pages and media you upload to your site.
As a developer, you should know why it’s the best option for a small business’ website? Here are listed some reasons.
1. You’ll be able to start using your website as a blog
In case you're using a different site to host your blog or, more awful, have no blog still (at least yet), exchanging your webpage over to WordPress will rapidly solve that problem. Not exclusively is the software unimaginably easy to work (including new pages/posts actually takes seconds), however, it's the ideal platform for blogging about your small business.
Simply set up a page on your website committed to your blog (simply call it "blog" or some snappy name that plays off your brand). At that point, you can begin adding posts on that page. A blog is your simplest and best approach to persistently add new content to your website and stay up with the latest with your business.
2. WordPress constantly updates itself
Instant updates mean you can be sure your site's security is always up to date and aligned with the best, most current policies. While some other content management frameworks may expect you to manually check for updates or might be slack on performing maintenance, WordPress takes every necessary step for you.
3. WordPress is open source
Open source" just implies that developers can add to WordPress' software in the form of plugins, themes, and updates. How does that advantage you? The framework is continually improving and showing signs of improvement and new addition doesn't cost you a penny. You can receive every one of the rewards of these upgrades without paying for them.
4. WordPress is SEO friendly
SEO or search engine optimization refers to making your site progressively accessible by search engines like Google and Yahoo. While acing SEO can take some investment of time WordPress offers ways for business owners to enhance their site in the simplest ways possible. Look at the free Yoast SEO plugin, which shows you well ordered how your content ranks and where there's space to improve.
5. WordPress is no newbie
It's been around for over ten years so it's safe to state it's a sure thing. While WordPress (like any CMS) isn't flawless, it's pretty much problem-free. Throughout the years, its designers have had time to work out those little twists and improve, aging the framework into an ageless CMS that all levels of web developers have come to cherish.
6. Coding for WordPress is standard for any web developer
A ton of small business owners hires a web developer who at that point builds a complicated site that nobody else can oversee. That is fine and good if you never need to change your site again - however that is uncommon.
One reason WordPress is so incredible is that it's turned out to be such a popular choice any web developers realize how to code for it. At whatever point an issue shows up that you can't fix, or you choose to redesign your site's look, any developer will almost certainly take care of business.
7. Having a WordPress website puts you in good company
WordPress is extraordinary for small businesses since it has all that you have to make a visually pleasing, fully functional, versatile site, and it likewise offers unlimited possibilities if your business or budget grows down the road.
Regardless of whether you're simply beginning as an entrepreneur or your small business is developing like a weed, you need a site that grows as you do. WordPress gives you that choice.
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